From the manufacturer, "Sta-Erect Nipple Gel, a unique Hardening Gel, will intensify Nipple Sensitivity! This one-of-a-kind Peppermint Flavored Nipple Gel is formulated to give you long-lasting, fully erect Nipples! Apply generously to Nipples, allow a few moments to take full effect and prepare to enjoy ultra-sensitive, perky Nipples !!! " Sold as a novelty only.